the course is for YoU
01
if You are still dealing with the question 'what to post?' and don't have a clear strategy
02
If your social media efforts don't result in leads or sales, and you feel you are losing time
03
if you want to master the mechanisms behind content creation for your business
What can you expect?
A week of learning with 5 modules packed with videos, tables and mind maps, bonuses and course support
you will learn to write promotional and sales content with your business goals in mind
and you will write your first content based on this new marketing knowledge, leaving your doubts forever behind
i will personally check your assignments and give an in-depth feedback on each exercise within BUSINESS and PREMIUM tracks
No additional expenses for your social media necessary, all you need is your social media account and you willingness to acquire new skills
a unique science-based STEP-BY-STEP PROGRAM FOR BUSINESSes AND SOCIAL MEDIA managers designed TO CREATE CONTENT THAT WORKS for your goals
COURSE PROGRAM
MODULE 1
Objective - Choosing right strategy for your business and packaging it with marketing tools
- Overview of strategies, and choosing one that suits your business
- Understanding social commerce, and how to implement your goals
- Marketing and sales tools for your strategy and the understanding how to use them
- What to post on every stage of marketing and sales cycles
- How to use (or not) personal brand, branding and trust in your business
MODULE 2
Objective - Collect your marketing glossary based on your product, audience and positioning
- Target audience research and segmenting your clients
- Finding your tone-of-voice
- Describing your product or service in the language of your customer
- Positioning, or how to get noticed in your niche and outplay your competition
MODULE 3
Objective - build a customer journey from the first touch point to purchase
- Customer Journey for business on social media
- Long and short chains of buying cycle, how to build and analyse
- What message to communicate at each stage of the customer journey
- And how to manage a customer journey and those messages
- Understanding different post types and their contents
MODULE 4
Objective - Write your first effective posts for each of the customer journey stages
- Content elements for each (type of) post
- Writing content for every occasion
- Learn everything about headings and calls-to-action: how to get people to do what you need them to do
- Building mock-ups for all your future content, and learn to create a content ecosystem
MODULE 5
Objective - Collect your marketing glossary based on your product, audience and positioning
- Understand the connection between a sales plan and a content plan
- Learn to create your own content plan for your specific business goals
- Photography and videography for your social commerce
- Learn to set metrics, analyse your results and improve your content and thus the commercial results on social media
Watch a free lesson on strategies
what you will achieve after the course
01
a working account that attracts customers
02
understanding of what to post and what not to post
03
a set of marketing skills for your strategy, with no more blind guessing
04
own customer journey from first touch point to a purchase
05
a content plan and the skills to replicate it in future
06
various post scenarios and sales posts for your channel(s)
07
translate the value of your product to your customer
08
no more worries about the look of your feed
09
improvement of your business communication skills by understanding the underlying tools
10
never again spend money on ineffective social media guru advice
11
outplay your competitors even if they are active on social media already
12
create positioning to get noticed amongst clients you deserve
13
lead your business on social media without any personal presence
14
save time and money by using universal mechanisms that work offline and online, with any social media algorithm, in any business
basic - start today
business - start 30/11
premium - start 30/11
basic - start today
- A full content marketing for the social media course.
- Including 5 modules of video and written materials, tables and homework. Watch it whenever you want!
- 30-days access to the course materials and school support.
- Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.
€75
business -
start 30/11
- Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want.
- Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included.
- 60-days access to the course materials and school support.
- Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.
€115
premium -
start 30/11
- Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want.
- 60-days access to your dashboard with all course materials and school support.
- Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included, and
- Our full assistance in your social media project with 3 call sessions and post-development support during one month (we create content together, think of the right strategies and reflect on the results).
- Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.
€650
VAT included when due – European VAT rules apply to international trade
