CONTENT CREATOR

Advanced content marketing course for business use of social media

This course is for you, if

01

You are still dealing with the question 'What to post?' on social media

02

You don't have a clear social media strategy

03

Your social media efforts don't result in leads or sales

04

You have the feeling you are losing your time on social media

05

You want to master mechanisms behind content marketing and content creation

What can you expect?

Why Content Creator?

Content Creator is a unique science-based program, where in only two weeks you will get advanced content marketing and strategic knowledge to bring your business to a level where you don't have to doubt which methods to use, where there are no standard or generalized solutions and all of your business specifics are taken into account. The course is not about branding, personal online appearance or graphic and photo design of your social channel. It's about marketing based on your product, your audience and your competition.

Course Program

Module 1

Choosing right strategy for your business and packaging it with marketing tools

  • Overview of strategies, and choosing one that suits your business 
  • Understanding social commerce, and how to implement your goals 
  • Marketing and sales tools for your strategy and the understanding how to use them
  • What to post on every stage of marketing and sales cycles
  • How to use (or not) personal brand, branding and trust in your business 

Module 2

Collect your marketing glossary based on your product, audience and positioning

  • Target audience research and segmenting your clients
  • Finding your tone-of-voice 
  • Describing your product or service in the language of your customer
  • Positioning, or how to get noticed in your niche and outplay your competition

Module 3

Build a customer journey from the first touch point to purchase

  • Customer Journey for business on social media 
  • Long and short chains of buying cycle, how to build and analyse
  • What message to communicate at each stage of the customer journey 
  • And how to manage a customer journey and those messages 
  • Understanding different post types and their contents 

Module 4

Write your first effective posts for each of the customer journey stages

  • Content elements for each (type of) post 
  • Writing content for every occasion
  • Learn everything about headings and calls-to-action: how to get people to do what you need them to do 
  • Building mock-ups for all your future content, and learn to create a content ecosystem

Module 5

Connect your marketing glossary based on your product, audience and positioning

  • Understand the connection between a sales plan and a content plan
  • Learn to create your own content plan for your specific business goals 
  • Photography and videography for your social commerce 
  • Learn to set metrics, analyse your results and improve your content and thus the commercial results on social media

Watch a free lesson on strategies

Get the full free course

Leave your name and email and we will send you the full free Instagram for Business Basics course.

Objectives & Results

Tracks and Tariffs

Basic

Start Today

  • A full content marketing for the social media course.
  • Including 5 modules of video and written materials, tables and homework. Watch it whenever you want!
  • 30-days access to the course materials and school support.
  • Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.

€75

Business

25th January 2021

  • Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want. 
  • Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included. 
  • 60-days access to the course materials and school support.
  • Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.

€125

Premium

25th January 2021

  • Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want. 
  • 60-days access to your dashboard with all course materials and school support.
  • Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included, and
  • Our full assistance in your social media project with 3 call sessions and post-development support during one month (we create content together, think of the right strategies and reflect on the results).
  • Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.

€695

VAT included when due – European VAT rules apply to international trade

About the lecturer

Maria Avaguimova - Van der Boog is a marketer, teacher and methodologist with over 11 years experience in teaching adults. She has a Masters Degree in Linguistics and is a certified expert in data-driven marketing. In this course, she combined her theoretical knowledge in marketing and the practical skills gained through experience in social media and commerce.

SCHOOL OF SOCIAL COMMERCE

Koestraat 34, 2231JG

Rijnsburg, The Netherlands

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