Content Creator is a unique science-based program, where in only two weeks you will get advanced content marketing and strategic knowledge to bring your business to a level where you don't have to doubt which methods to use, where there are no standard or generalized solutions and all of your business specifics are taken into account. The course is not about branding, personal online appearance or graphic and photo design of your social channel. It's about marketing based on your product, your audience and your competition.
Choosing right strategy for your business and packaging it with marketing tools
Overview of strategies, and choosing one that suits your business
Understanding social commerce, and how to implement your goals
Marketing and sales tools for your strategy and the understanding how to use them
What to post on every stage of marketing and sales cycles
How to use (or not) personal brand, branding and trust in your business
Collect your marketing glossary based on your product, audience and positioning
Target audience research and segmenting your clients
Finding your tone-of-voice
Describing your product or service in the language of your customer
Positioning, or how to get noticed in your niche and outplay your competition
Build a customer journey from the first touch point to purchase
Customer Journey for business on social media
Long and short chains of buying cycle, how to build and analyse
What message to communicate at each stage of the customer journey
And how to manage a customer journey and those messages
Understanding different post types and their contents
Write your first effective posts for each of the customer journey stages
Content elements for each (type of) post
Writing content for every occasion
Learn everything about headings and calls-to-action: how to get people to do what you need them to do
Building mock-ups for all your future content, and learn to create a content ecosystem
Connect your marketing glossary based on your product, audience and positioning
Understand the connection between a sales plan and a content plan
Learn to create your own content plan for your specific business goals
Photography and videography for your social commerce
Learn to set metrics, analyse your results and improve your content and thus the commercial results on social media
Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want.
60-days access to your dashboard with all course materials and school support.
Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included, and
Our full assistance in your social media project with 3 call sessions and post-development support during one month (we create content together, think of the right strategies and reflect on the results).
Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.
VAT included when due – European VAT rules apply to international trade
About the lecturer
Maria Avaguimova - Van der Boog is a marketer, teacher and methodologist with over 11 years experience in teaching adults. She has a Masters Degree in Linguistics and is a certified expert in data-driven marketing. In this course, she combined her theoretical knowledge in marketing and the practical skills gained through experience in social media and commerce.