CONTENT CREATOR

advanced content marketing course

the course is for YoU

01

if You are still dealing with the question 'what to post?' and don't have a clear strategy

02

If your social media efforts don't result in leads or sales, and you feel you are losing time

03

if you want to master the mechanisms behind content creation for your business

What can you expect?

A week of learning with 5 modules packed with videos, tables and mind maps, bonuses and course support

you will learn to write promotional and sales content with your business goals in mind

and you will write your first content based on this new marketing knowledge, leaving your doubts forever behind

i will personally check your assignments and give an in-depth feedback on each exercise within BUSINESS and PREMIUM tracks

No additional expenses for your social media necessary, all you need is your social media account and you willingness to acquire new skills

a unique science-based STEP-BY-STEP PROGRAM FOR BUSINESSes AND SOCIAL MEDIA managers designed TO CREATE CONTENT THAT WORKS for your goals

COURSE PROGRAM

MODULE 1

Objective - Choosing right strategy for your business and packaging it with marketing tools

  • Overview of strategies, and choosing one that suits your business 
  • Understanding social commerce, and how to implement your goals 
  • Marketing and sales tools for your strategy and the understanding how to use them
  • What to post on every stage of marketing and sales cycles
  • How to use (or not) personal brand, branding and trust in your business 

MODULE 2

Objective - Collect your marketing glossary based on your product, audience and positioning

  • Target audience research and segmenting your clients
  • Finding your tone-of-voice 
  • Describing your product or service in the language of your customer
  • Positioning, or how to get noticed in your niche and outplay your competition

MODULE 3

Objective - build a customer journey from the first touch point to purchase

  • Customer Journey for business on social media 
  • Long and short chains of buying cycle, how to build and analyse
  • What message to communicate at each stage of the customer journey 
  • And how to manage a customer journey and those messages 
  • Understanding different post types and their contents 

MODULE 4

Objective - Write your first effective posts for each of the customer journey stages

  • Content elements for each (type of) post 
  • Writing content for every occasion
  • Learn everything about headings and calls-to-action: how to get people to do what you need them to do 
  • Building mock-ups for all your future content, and learn to create a content ecosystem

MODULE 5

Objective - Collect your marketing glossary based on your product, audience and positioning

  • Understand the connection between a sales plan and a content plan
  • Learn to create your own content plan for your specific business goals 
  • Photography and videography for your social commerce 
  • Learn to set metrics, analyse your results and improve your content and thus the commercial results on social media

Watch a free lesson on strategies

what you will achieve after the course

01

a working account that attracts customers

02

understanding of what to post and what not to post

03

a set of marketing skills for your strategy, with no more blind guessing

04

own customer journey from first touch point to a purchase

05

a content plan and the skills to replicate it in future

06

various post scenarios and sales posts for your channel(s)

07

translate the value of your product to your customer

08

no more worries about the look of your feed

09

improvement of your business communication skills by understanding the underlying tools

10

never again spend money on ineffective social media guru advice

11

outplay your competitors even if they are active on social media already

12

create positioning to get noticed amongst clients you deserve

13

lead your business on social media without any personal presence

14

save time and money by using universal mechanisms that work offline and online, with any social media algorithm, in any business

basic - start today

business - start 28/12

premium - start 28/12

basic - start today

  • A full content marketing for the social media course.
  • Including 5 modules of video and written materials, tables and homework. Watch it whenever you want!
  • 30-days access to the course materials and school support.
  • Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.

€75

business -
start 30/11

  • Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want. 
  • Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included. 
  • 60-days access to the course materials and school support.
  • Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.

€125

premium -
start 30/11

  • Including 5 modules of video and written materials, tables and do-it-yourself assignments. You can watch it whenever you want. 
  • 60-days access to your dashboard with all course materials and school support.
  • Feedback on all assignments (homework) based on your social media project. One extra week for the final assignment is included, and
  • Our full assistance in your social media project with 3 call sessions and post-development support during one month (we create content together, think of the right strategies and reflect on the results).
  • Lifetime access to all future materials and membership events such as webinars, case studies, white papers and extra coupons.

€695

VAT included when due – European VAT rules apply to international trade

about the author

Marie avaguimova - van der boog

Master in Linguistics, teacher and methodologist with over 11 years of teaching experience in language and communication

Data-driven marketing analyst, customer journey expert and business intelligence practician

Experienced in international B2B and export, small business development, marketing and sales

Business communication strategist and social commerce consultant, owner of School of Social Commerce

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